Simple sugars and fruit juices: let’s shed some light

There is the diffused and erroneous belief that sugars “naturally” contained in juices are of higher nutritional quality than those sold in packages, in every grocery store. When I speak about juices, I mean those obtained by squeezing or homogenization, without sugar added. The misunderstanding is always due to the bogus belief that, for example, the sucrose “naturally” contained in fruit is healthier than the commercial one (“industrial”). Based on this belief, marketing has built fruitful campaigns that have increased the profits of many companies, but didn’t significantly change the life of consumers. Please, follow me. The discussion is long and I will probably annoy you the chemical part of the story.  

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